EXTERIOR PAINTING. In buying paints that you are going to use for your exterior house, you have to pick a brand that has essential characteristics: hiding power, color retention, chalk-resistance, and blister resistance.
Is some color dominating?
Are the contours rough or concealed?
Ecological Paint. The "organic" paint brands, such as Ecos, which emerged in the late 1980s, heralded a new era of odourless paints, free of solvents and VOCs (volatile organic compounds) and paved the way for other companies' environmentally safe formulas. Following European legislation, the first stage in lowering the solvent content in paints and varnishes is set to come into force in 2007.
Using the Sample Card to Sell the Color Wheel. Of course, paint companies are a little sneakier than traditional marketers. Paint brands know that when you are faced with an array of paint displays (such as in your local hardware/home improvement store), you are most likely to focus your attention on the color wheel display that most attracts your eye. Since the marketers of paint brands understand the human (or perhaps, "animal") attraction to bright colors, they know how important it is to include bright, bold colors in their paint lines and place them front and center in their displays. This is the best way to attract your attention to a paint company's color wheel.
COMPLIMENTARY COLORS. These are colors that are opposite from one another on the color wheel. Red and green, blue and orange, yellow and violet, are examples of complimentary colors. Complimentary colors are colors of extreme contrast. When used together in a painting, they can produce brilliant vibrant images.
The reality is that the guys shooting paint, even at the cheapest shops, know how to do it. They spray a dozen cars a week and have plenty of practice laying down smooth, consistent coats of paint. They work quickly and efficiently because they have to or they don't make money. They don't really make their money on shooting paint. They profit from body work because it takes time and insurance work because it pays well.